One of the real causes of his loss was "a self-inflicted wound — the failure of Romney's online voter turnout system — ORCA." The Romney campaign touted ORCA as an "unrivaled high-tech means of communicating with more than 30,000 field workers who were stationed at polling places on Election Day." It failed miserably, and it was that "lack of tactical execution excellence" that helped sink the campaign.
Too bad he didn't have any community ORGANIZERS on his team, eh?